Tuesday, 31 December 2013

From Youth to Youths: YouthsToday.com



KUALA LUMPUR, 10 SEPTEMBER 2013 - YToday Sdn Bhd is launching Malaysia’s first online youth engagement and rewarding website – YouthsToday.com – for event organizers, youths and brands at www.youthstoday.com on the KFC Youth Jam 2013 event by 13th October 2013 (10 a.m – 6 p.m) at Sunway University.

The objective of launching the website on the KFC Youth Jam 2013 is for the public to explore the functionality of www.youthstoday.com and an invitation to create a difference for the young community. This new website with more than 10,000 youth members currently, serves as a platform for event organizers, youths and brands to feature their campaigns and events to gain high exposure and visibility It is also invented in a way for brands to carry out the marketing campaigns and advertise their products and services targeting the youth market. On the other hand, participants will be rewarded for attending the events organized by the organizers with the points. Upon collections of points, the participants get to exchange rewards from the brands, thus, the point system serves as a motivation for especially the young people to achieve more and better.

The KFC Youth Jam 2013 will feature events organized by the youth using the platform provided on YouthsToday.com, the events are KFC Big Eat Contest, Incitement Talks, Running Man Hunt, Entrepreneur Challenge, Book for Thoughts, Talent Search and Speed Video Competition. Thousands of points sponsored by the brands will be given out to the public to redeem.

“It is an entire ecosystem that supports the development of young people to be able to organize more events and have their projects funded and supported. The company believes that events are the best youth development tool for youths to enhance their creativity, networking skills, communication skills and management skills. It bridges the gap and provides more opportunity for youths to gain excess to national events and experiences like never before. The company also urges and welcomes event organizers to feature their events in YouthsToday.com,” says the 23-year-old young entrepreneur Jazz Tan Yee Mei, CEO of YToday Sdn Bhd.

YToday Sdn Bhd is forging strong partnerships with heavyweight brands such as KFC, Maxis Telecommunication, Sunway Group, Groupon, Bloomberg, Himalaya, Chatime Malaysia, Entrepreneur Organization (Malaysia Chapter), Redbox Malaysia, SCOPE, KKBOX, British Council, FlyFM, 8TV and Media Prima Group to support this mega event. 

About YToday Sdn Bhd

YToday Sdn Bhd, established in 2013, a youth development; marketing and digital advertising company that helps connect brands and government agencies to youth in a creative and exciting way. It is started by Jazz Tan Yee Mei, CEO, 23 years old. An Honours Bachelor’s of Computer Science at Northumbria University and award recipient for:
  • ·         British Council and  Guinness Arthur Berhad  Social Enterprise Winner 2013
  • ·         Prestige Magazine Top 40 Under 40 2013
  • ·         Global Student Entrepreneur Award Champion
  • ·         New York GSEA Finalist 2011
  • ·         Dana Belia RM150,000
  • ·         NTV7 and DiGi The Next Level Finalist
  • ·         MSC-MDEC Best Business Model

The Vision of the company is taking on South East Asia by year 2014 and introduces YouthsToday.com to Asia and Europe by 2015. The company seeks to be the World’s Leading Youth Experience Enrichment Provider connecting hundreds of brands to youth projects. The company’s mission is also to change the way advertisers spend their dollars on marketing that actually brings value to humanity and positive change to the community.

My personal take:
I always love the idea of youth organized events. Anything to do with youths and positive impacts, I'm all up for it. Youths need to have the correct platform to reach out in their projects and having a platform that helps in that, do wonders. YouthsToday.com enables youths like me to reach out and gain experiences as well as provided support to various projects while learning and implementing new sets of skills.

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